hi,
i'm alice
Staff Product Designer based in the Bay Area. I love making complex systems feel simple, and I'm excited by how AI can close the gap between design intent and reality.
selected works.
about.
I follow the human thread through every complex system — and design for it.
I have 13+ years of experience across design, growth strategy, and marketing — all in service of one thing: making hard things feel simple. because the internal mess should never be the customer's problem.
When i'm not designing, i weave. literally. same instincts, different medium. find the structure, follow the thread, make it beautiful.